WHS Brisbane's main objective is to assist their clients in protecting their most valuable assets, their employees and their families, by ensuring a Workplace Health & Safe (WHS) environment. Brett Dawes is the Director of WHS Brisbane. With close to 30 years experience in the safety industry, he remains committed to the ongoing health and safety of workers.
Our studio was challenged to create a new brand identity for Brett Dawes, and to take his entire professional experience to the next level within Brisbane's WHS landscape with a new business identity – named Workplace Health & Safety Brisbane. The target market for WHS Brisbane is communicated towards all active work and construction sites, committing to the provision of safe work systems and practices in the city of Brisbane.
We carefully considered colour options and collected research into local and national WHS/OHS brand presence and awareness. Using a combination of contrasting colour and clear typography we were able to achieve a clever and concise brand identity to suit Brett's professional history and friendly attitude.
Understanding Brett in-depth the team at CasperStudio worked to create and format a branding and print campaign that would achieve the desired outcome. WHS Brisbane is now operating and guiding client's workplace initiatives across each stage of development, implementation and monitoring.