The Ormond Elwood

About

The Ormond Elwood is a boutique apartment building situated in the heart of Ormond village. The building has been occupied by tenants since its completion in 2009.

Project Link
Category
Property
Client
PRJX Properties and Multicon
Release
July 2019

The Brief

The building owner, Multicon PTY, engaged CasperStudio to rebrand a new look for the apartment complex’s logo and create a care package for current and potential renters


Keywords

Renewed | Classic | Appealing

Solution

Revamp The Ormond’s branding to breathe a fresh look into the apartment building’s visual identity. Create a care package for current and future tenants that provides local knowledge, services, and building information.

Solution

CasperStudio delved into the local community of Elwood to discover what community means to residents and encapsulated this in their design work. Branding was executed by our Branding Boss, Leyton, who executed the new logo for The Ormond. Emma, our Design Diva, put the package together using an approachable colour scheme and photography to bring the package to life.

Impact

The Ormond Elwood’s new logo and care package were well received by residents.  Reportedly, some tenants were thrilled to be given up-to-date information and insider knowledge into local hot spots of the area.


Casper's Clients

Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
Stefanie Turner
“The team at Casper & Casper go above and beyond to deliver excellent service. I've had nothing but wonderful experiences with this expert team. Highly recommend!”
Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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