Design a series of wine bottle labels for PRJX Properties in collaboration with Casper Studio that will serve as gifts for clients.
Monochromatic | Elegant | Commercial
Devise a strong, bold design that is representative of both companies, that is, a design studio and a construction company. We identified that both businesses, despite their apparent differences, are united in the use of shapes, angles, and positioning in the execution of their work.
If you look at a wine glass from above, you will see many perfect circles. There’s the circle of the rim, the circle of the glass, the smaller circle of the stem, and the base of the glass. This design evolved through the contemplation of wine on a person’s perception. What once was a perfect circle may become warped with the consumption of wine. Using this idea as a foundation for the design, we combined these warped, organic shapes with structured shapes to show the evolution of design and perception.
The personalised wine bottles provided a lasting impression on clients, and is a thoughtful extension of the Casper Studio and PRJX brands. A very successful collaboration.