Spring lake shopping centre will become the new retail hub for Caroline Springs and Its surrounds, featuring significant retail anchor Dan Murphy and the newly built, designer-styled Punthill Apartments and Hotels, a first for Caroline Springs.
To incorporate the lake as a key element, a timeless yet distinctive design that’s harmonious with the branding and logo's of the other leading retail anchors, Dan Murphy's and Punt Hill.
Simple | Timeless | Fluid
Logo and Branding Design
For this project we started with the colour pallet, choosing blue to represent the lake, we then incorporated a colour from the dan Murphy logo, grey and orange from the Punthill logo. Our main focus was the round shape and fluidity of the lake and using these simple elements as the logo body, we further evolved the design by introducing bold layers of colour so that we create unity between the anchor businesses and the precinct. The final product is a simple yet timeless logo and branding design unique to Springlake.
A website that was both information-based and marketable was developed, It was important for the local community to be informed about the project, and equally imperative for potential business operators to make an enquiry or get in touch about leasing a retail space.
We are currently working on stage three; this includes:
Media photography, press release, branded banners and hoarding, branded collateral and signage.