SIX Docker Street

About

A new apartment building completing late 2020 in Elwood, Victoria for PRJX Properties.

Project Link
Category
Property
Client
Projex Properties
Release
October 2019

About Project

After a successful outcome with the previous branding and design project for The Dock Apartments, we were hired once again to create and design a logo as well as a brand concept for Six Docker Street a new apartment development. Currently, under construction, the apartment building Six Docker is due to be completed in late 2020 in the bayside suburb of Elwood, Victoria for property development company PRJX Properties.

The Brief

SIX Docker Street – a new high-end boutique apartment building in Elwood, Victoria for PRJX Properties. The target market is an older tenant/buyer 50+ YO, the retired professional or down-sizers, couples that have lived in nearby bayside suburbs. The previous project, The Dock, was aimed at a younger demographic. The fixtures and finish interior selections are high end and contemporary focusing predominately on quality and elegance. We were engaged in providing a sleek brand that compliment the architectural design and vision of the residential project.

Keywords

Edgy | Sophisticated | Contemporary

Solution

The logo design is always a creative process; to do this, we started by studying the architectural drawings of the external facade and the interior colour scheme. We created a few different concepts that incorporated the lines to the panels featured on the exterior of the building and combining the muted copper accents of the interior; our design is a revitalised, modern and adaptive look for future print, billboard collaterals and digital mediums. We continue to currently work on stage 2 to develop various ideas on effectively communicating our client’s vision and outcome, this includes a website and marketing strategy.

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Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
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Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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