To develop branding for a new local go-to Cafe and meeting spot and in South Melbourne. The goal was to capture a unique café culture among local residents and business owners as a place to meet, work and relax and attract passing visitors for a quick grab and go coffee.
Local | Adventurous | Sophistication
'Begin your day at Partir Café.' We created a new identity – based around the word 'Partir' a Spanish word meaning: to go, start, or commence. With this concept in mind, we built the framework of the brand identity as to why customers would go to Partir Cafe, a perfect spot to start the day, enjoy a coffee, perhaps an impromptu business meeting, or grab a coffee to go.
As we worked and evolved the logo design, It was essential to us that we inspired relaxed and unpretentious feel to the Melbournian coffee culture, yet remain distinctive.