Partir Café

About

Partir Café derives its name from the Spanish partir: to go, start, or commence. Casper Studio produced the concept branding for the proposed South Melbourne café.

Project Link
Category
Bespoke
Client
Partir Café
Release
April 2019

The Brief

To develop branding for a new local go-to Cafe and meeting spot and in South Melbourne. The goal was to capture a unique café culture among local residents and business owners as a place to meet, work and relax and attract passing visitors for a quick grab and go coffee.

Keywords

Local | Adventurous | Sophistication

Concept

'Begin your day at Partir Café.' We created a new identity –  based around the word 'Partir' a Spanish word meaning: to go, start, or commence. With this concept in mind, we built the framework of the brand identity as to why customers would go to Partir Cafe, a perfect spot to start the day, enjoy a coffee, perhaps an impromptu business meeting, or grab a coffee to go.

Solution

As we worked and evolved the logo design, It was essential to us that we inspired relaxed and unpretentious feel to the Melbournian coffee culture, yet remain distinctive.

Casper's Clients

Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
Stefanie Turner
“The team at Casper & Casper go above and beyond to deliver excellent service. I've had nothing but wonderful experiences with this expert team. Highly recommend!”
Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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