Novela Book Fair

About

The Novela Book Fair was designed to share, sell, and exchange books for a varied audience, from bookworms to bookshop owners.

Project Link
Category
Events
Client
City of Melbourne
Release
August 2019

The Brief

Embracing Melbourne's Iconic state library as the centre of the event, the purpose behind the exciting project proposal is to invoke an interest in books and local libraries as a place to interact through learning. Supported by the city of Melbourne, we wanted to create an event that encourages a younger and diverse community to come along and share the beautiful surroundings and inspire an interest to read and share books.

Keywords

Community | Vibrant | Classic

Concept

The Novela Book Fair was designed to share, sell, and exchange books for a varied audience, from bookworms to bookshop owners.

Development

We experimented with Ink splat expressions on a prominent colour to create contrast - Orange, black and white. The ink expressions had to be adaptable across multiple mediums such as merchandising and online, so it was important to create a design that will remain classic as well as be able to evolve it for future events, by simply changing the colour scope.

Impact

The proposed campaign was developed to be scaled large and attract crowds by using bright, bold colours and clever positioning of city posters close by where the event was to take place.


Casper's Clients

Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
Stefanie Turner
“The team at Casper & Casper go above and beyond to deliver excellent service. I've had nothing but wonderful experiences with this expert team. Highly recommend!”
Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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