Luna Lee Feng Shui

About

About Luna Lee is a Feng Shui Consultant bringing the ancient Eastern art of Feng Shui to homes and businesses.

Project Link
Category
Bespoke
Client
Luna Lee
Release
June 2020

The Brief

Luna Lee is a Feng Shui consultant working in Melbourne, Victoria. Her vision is to bring a healthy, vibrant energy to homes and office spaces using the ancient Eastern philosophy of Feng Shui. Luna’s target market is real estate, where she believes her skills can be used to help people sell homes or bring new positive energy into a space. Luna needed branding for her new business, including a logo, a website, and business cards.

Keywords

Full-Circle | Energy | Complete | Flow | Balance

Solution

Develop a brand identity that feels holistic, but also appeals to the corporate market. Feng Shui is about finding harmony, so finding a symbol that looks and feels balanced is essential. A photoshoot of Luna Lee and the tools she uses for her practice will help future clients gain insights into how her process works. The assets from the shoot will be used across her website and will be useful for content on her social media accounts.

Development

The logo development went through many iterations. CasperStudio worked closely with Luna to produce the logo, taking on feedback to find the look and feel of her brand.

To showcase Luna Lee's brand on her website and produce assets for her social media marketing, CasperStudio orchestrated an in-house photoshoot.

The stunning Luna could not take a bad shot!

Impact

Luna Lee is now successfully running her own Feng Shui business, working with clients to bring balance and prosperity into their lives and workplaces. Aligning her branding with her profession has allowed Luna to feel confident in her practice. Visual representation of her brand enhances people's understanding of the Feng Shui art form that can’t be seen, only felt.

Casper's Clients

Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
Stefanie Turner
“The team at Casper & Casper go above and beyond to deliver excellent service. I've had nothing but wonderful experiences with this expert team. Highly recommend!”
Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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