Luna Lee is a Feng Shui consultant working in Melbourne, Victoria. Her vision is to bring a healthy, vibrant energy to homes and office spaces using the ancient Eastern philosophy of Feng Shui. Luna’s target market is real estate, where she believes her skills can be used to help people sell homes or bring new positive energy into a space. Luna needed branding for her new business, including a logo, a website, and business cards.
Full-Circle | Energy | Complete | Flow | Balance
Develop a brand identity that feels holistic, but also appeals to the corporate market. Feng Shui is about finding harmony, so finding a symbol that looks and feels balanced is essential. A photoshoot of Luna Lee and the tools she uses for her practice will help future clients gain insights into how her process works. The assets from the shoot will be used across her website and will be useful for content on her social media accounts.
The logo development went through many iterations. CasperStudio worked closely with Luna to produce the logo, taking on feedback to find the look and feel of her brand.
To showcase Luna Lee's brand on her website and produce assets for her social media marketing, CasperStudio orchestrated an in-house photoshoot.
The stunning Luna could not take a bad shot!
Luna Lee is now successfully running her own Feng Shui business, working with clients to bring balance and prosperity into their lives and workplaces. Aligning her branding with her profession has allowed Luna to feel confident in her practice. Visual representation of her brand enhances people's understanding of the Feng Shui art form that can’t be seen, only felt.