Jake Sugar – Eye Porn Exhibition

About

Casper Studio joined forces with our affiliated magazine, Casper & Casper, to represent young Australian artist Jake Sugar in executing his first dynamic art exhibition - EYE PORN.

Project Link
Category
Events
Client
Jake Sugar
Release
September 2019

The Brief

Devise a branding strategy for young artist Jake Sugar that establishes a personal public image and create a promotional campaign for his debut exhibition held at No Vacancy Gallery.

Solution

Produce a visual campaign advertising the Eye Porn exhibition with all collateral marketing material, including posters, paste-ups, bookmarks, an art prospectus, merchandise, and the production of a new website for the artist. The team of graphic designers, writers, and marketing strategists at CasperStudio came together to produce an extensive campaign to introduce Jake Sugar to the Melbourne art scene.

Development

In close collaboration with the artist, a visual identity took form. Jake’s trademark skull, which features heavily in his work, provided a great spring board for creativity, and his Louis Vuitton inspired artwork set the tone for an elegant look and feel.

Impact

Eye Porn paste-ups were distributed across Melbourne to great effect. The exhibition at No Vacancy can be considered a success, with Jake selling the majority of his major works.

Casper's Clients

Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
Stefanie Turner
“The team at Casper & Casper go above and beyond to deliver excellent service. I've had nothing but wonderful experiences with this expert team. Highly recommend!”
Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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