Design a logo for the startup business Fig and Vine, who provide services to children and parents to aid in growth and to support child development. The branding must include elements of nature, feel fashionable, and be approachable.
Growth | Refined | Inspire
Develop a logo that represents the ethos of Fig and Vine while fulfilling the founder’s need to have a contemporary feel to the brand. We identified the primary demographic as new parents looking for alternative therapies to aid in child development and aimed to target this sector with our logo design.
Embarking on this design process, four concepts were presented to the client outlining the possible style, colour, look, and feel. We landed on a preferred direction and from there, the creativity blossomed. After the presentation of the first round of concepts, we made small adjustments, implemented client feedback, and continued to develop the idea until it reached fruition.
The business owner, Emma Crawford, was thrilled with the final result and is now using the logo within her personalised branding and marketing material to great success.