Fig & Vine


Fig & Vine provides services to children and parents to aid in growth and support child development.

Project Link
Emma Crawford
August 2019

The Brief

Design a logo for the startup business Fig and Vine, who provide services to children and parents to aid in growth and to support child development. The branding must include elements of nature, feel fashionable, and be approachable.


Growth | Refined | Inspire


Develop a logo that represents the ethos of Fig and Vine while fulfilling the founder’s need to have a contemporary feel to the brand. We identified the primary demographic as new parents looking for alternative therapies to aid in child development and aimed to target this sector with our logo design.


Embarking on this design process, four concepts were presented to the client outlining the possible style, colour, look, and feel. We landed on a preferred direction and from there, the creativity blossomed. After the presentation of the first round of concepts, we made small adjustments, implemented client feedback, and continued to develop the idea until it reached fruition.


The business owner, Emma Crawford, was thrilled with the final result and is now using the logo within her personalised branding and marketing material to great success.

Casper's Clients

Layla Prates
"Professional, cool and affordable for my small business. More than happy with the final result of our partnership. Casper is my to go Design & Photography studio!"
Stefanie Turner
“The team at Casper & Casper go above and beyond to deliver excellent service. I've had nothing but wonderful experiences with this expert team. Highly recommend!”
Jake Sugar
"...Leading up to my first Art exhibition the support was phenomenal, they believed in me and the time and effort they put in their work portrayed exactly that.
Through the whole visual campaign, the meetings, the branding, the ideas, the symbols, the colours, the designs, the posters, the bookmarks, the t-shirts, the write ups, the photographs, updating my website everything they touched was on effing point! Pure gold..."
Sarah Petropoulos
“From the second I met the director Maria and from the moment I got to know Emma, Leyton and the other team members I knew I was in the right place. I felt at home. It’s rare to feel and immediately have that connection with people but what can I say the vision, the passion, the energy, the vibes, the effort was there from the get go, we set out goals and we smashed them”

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