THE DOCK is a new block of boutique apartments for lease in the heart of Elwood. Understanding the environment and the context, Casper Studio designed the branding for PROJEX PROPERTIES and implemented a way of advertising with forward-thinking property strategies for current and prospective clients. Our creations include the website, photography, stationary, and welcome packs for new tenants.
Zadig & Voltaire //
St Collins Lane Melbourne Australia
Photography by Gong Piyathath
Models MAI / Dijok & Teejae Mai
Make Up by Craig Beaglehole
Hair by Karlose James
Creative Direction by Casper Studio
Casper Studio had to understand KARLOSE JAMES’ client base and incorporate his own design sensibilities to create a lasting brand that is truly his own and, at the same time, maintain functionality. We designed and created business cards, and a mobile- and desktop-responsive website for his clients to book appointments and view styled shoots.
The NOVELA BOOK FAIR was designed to share, sell and exchange books for a varied audience, from bookworms to bookshop owners. The classic blank ink effect coupled with a splash of bright orange reflects the energy during and after the event, displayed in merchandise for customers to take home along with their new books.
PARTIR CAFÉ derives its name from the Spanish ‘partir’: to go, start or commence. Casper Studio produced the concept branding for the proposed South Melbourne café, incorporating an air of convenience to the carefully-crafted coffee for the Melburnian spirit.
The Caroline Springs waterfront shopping and business precinct SPRINGLAKE is another collaboration with PROJEX PROPERTIES, set to open in 2019. Casper Studio infused the lake shape into the logo by incorporating bold layers and an open-but-connected sense to the overall design. The branding will then be implemented in the website, print material and banners to advertise confirmed businesses along with other business spaces for lease.
The Caroline Springs waterfront shopping and business precinct SPRINGLAKE is another collaboration with PRJX PROPERTIES set to open in 2019. Casper Studio infused the lake shape into the logo by incorporating bold layers and an open-but-connected sense to the overall design. The branding will then be implemented in the website, print material and banners to advertise confirmed businesses along with other business spaces for lease.
The cool, elegant and undeniably desirable ORMOND is a bright contemporary apartment building along Ormond Road, standing out amongst the attractions and businesses while maintaining its practical liveability. Casper Studio worked closely with PRJX PROPERTIES to design and implement a clean, on-trend brand that remains consistent on print and adaptive on digital.
Casper Studio provided on-location coverage of the VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL 2019 to showcase the latest and hottest in Australian fashion for CASPER & CASPER, a digital and Melbourne-based magazine. We strategised and implemented content creation and social media techniques to boost social interaction on the magazine’s online platforms.
PROF. COCO showcases an organic coconut supplement packaging, highlighted through branding and photography. The natural and simple design sense, coupled with the signature Casper Studio design language and active, effective social media strategy, calls for the wide audience to purchase and partake in the product, online or in-store.
